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Cheap DSLR cameras news
The campaign is a continuation of Sony's focus on HDNA - the notion of high definition being a key part of its DNA -- which debuted last September and centered on HD leadership across many product categories. The new campaign centers on Smile-Shutter technology in the Cyber-shot DSC-W170 digital still camera, which helps capture photos just as the intended subject smiles; Face Detection in the Handycam HDR-SR11 camcorder, which controls focus, exposure and color for video and still images to make skin tones look natural; and Live-View technology in the á DSLR-A350 camera, which lets you see what you are shooting through both the view finder and LCD.
Sony's latest digital imaging marketing effort was inspired by those who like to capture special family moments -- dubbed "familiographers" -- in search of that perfect shot, but who still want to enjoy the moment. There are many more people today who fall into that category. With this in mind, the campaign, which breaks this month, was developed with the support of the company's advertising agency 180 Los Angeles.
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