SLR selling price dropping
“Our price tracking system shows that some of the largest decreases in ASP appear in the 6-7MP pixel segment”. This segment is now being marketed as the cheap Digital SLR cameras. Says Adam Cox of Futuresource Consulting. “This group has seen a decline of nearly 8%, just short of 50 Euros ($79 U.S.), over the past 10 weeks.
“With most newly-launched DSLRs occupying the 10MP segment, which is experiencing relatively slow price erosion, older models such as the 6.1MP Nikon D40 are remaining price competitive. In fact, over the past 10 weeks this particular model’s average selling price has decreased by almost 10 percent.”
The 10+MP segment now accounts for the bulk of the Digital SLR market, and the average selling price is dropping fairly slowly: just under 3 percent in the last ten weeks. The Olympus E-420 is a strong example of a DSLR camera from this segment, and it has witnessed a decline in ASP of just over 4.5 percent.
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