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The NPD Group report provides insight on top selling cheap camera purchases with additional accessories
Retailers and manufacturers in Canada's maturing digital SLR camera industry are missing out on a tremendous sales opportunity by allowing new and old camera customers leave their stores without purchasing photo accessories such as lenses, batteries, camera bags, and memory cards. These high margin add-ons are often purchased subsequently and from other retailers, says a recent report by The NPD Group.
The NPD Group report - What's in the Digital Camera Shopping Basket - shows the overall Canadian digital camera market surged 26 per cent in unit sales for the year ending December 2007, lead by cheap digital slr camera sales. Over that same period, the dollar value of sales increased only three per cent reflecting the strong downward pressure on prices. To help manufacturers and retailers increase overall sales, the report identifies significant accessory opportunities.
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