Cheap Digital SLR Option Grows
To be sure, it's still a small proportion of the digital camera market (about 5 per cent, or 100,000 units, of the total market last year according to researcher GfK) but it is growing at a rate well into healthy double figures.
Most of this growth is occurring at the entry level / cheap Digital SLR camera market, as amateur snappers get a taste of what digital photography can offer from their compact snappers and look to move on to the greater control and flexibility that SLRs can bring.
According to research undertaken on behalf of manufacturer Canon, almost 43 per cent of people thinking of buying a new digital camera are considering the Digital SLR option.
"It used to be a niche market, now it is becoming mainstream," Canon Australia product manager for DSLRs Chris Macleod says. "We're talking to people who have not used DSLRs before, but really want to give them a go."
It's not as though DSLRs are new, however.
DSLR camera models have been around since the early 1990s, but for a long time were priced at a point that made them almost exclusively a tool for professional photographers and very dedicated amateurs. No longer. Digital SLR Cameras are becoming cheaper, and easier to use. Read more at australianit.
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