|
Canon’s new SLR marketing plan
The campaign, in full support of the Canon’s leading cheap digital SLR cameras, Canon USA had launched two new TV ads that support the mainly the Canon EOS Rebel and Canon PowerShot digital camera lines. The first clean television spot is called, "Journey," and it focuses on the DSLR EOS Rebel XSi and was shot primarily with Canon equipment and systems. The Canon EOS Rebel XSi commercial will use a unique technology that greatly blends individual digital SLR still photographs into a picture trail type motion picture commercial. This latest PowerShot commercial, which is set to air in during June, will also feature Maria Sharapova and her charismatic puppy, whose name is "Dolce."
|
